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Supply the why for better audience building

Posted On October 7, 2015 By Shoshana

“This show is not to be missed!” Why? “An event for the entire family!” Why? “One of the best actors of our time!” Why? “Once in a lifetime show!” Why? “One-of-a-kind!” Why? I think you get the idea. People are tired of hearing these types of general, non-descriptive phrases since the majority use them. These… 

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ADS Founder — Shoshana Fanizza

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Colleen Tucker

“As an individual fine artist, the Audience Development workshop helped me take a hard look at how to reach people and how to keep them engaged. Performing artists have a built in "paying audience" which may be obvious but for me I have to generate my patrons one at a time. Finding a way to interest people in my art is a full time job; I found helpful tools that I had not considered during the workshop.” —Colleen Tucker, Pastel artist

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