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Defining Audience Development

Posted On February 7, 2014 By Shoshana

I recently have been coming across different definitions of “audience development” and wanted to share them with you.  The main reason I am sharing is to show you how audience development includes: audience building; building relationships; community, collaboration, connection and caring; engagement, participation and audience involvement; increasing ticket sales, subscribers, members, donors, volunteers and sponsors;… 

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ADS Founder — Shoshana Fanizza

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“Our holiday concert is next weekend (2018), and I am happy to tell you that we are sold out again! Thanks again for all your help.” —Travis Mullins, Chorus Manager of River City Mixed Chorus in Omaha, NE

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