The other day I ordered a latte, and I forgot to let them know what kind of milk I wanted. The person behind the counter asked me if I wanted skim or whole, and I was able to get what I wanted based on their thoughtful follow up question. I have been to other coffee…
I’m starting a new series called Monday Minute. These will be short entries based on quick thoughts. Today I want to talk to you about B.D.A. What is B.D.A.? I go into more detail in my new eBook, but basically it is the complete experience you give to your audiences Before, During, and After your…
Part 2 of the adventure unfolds! Yesterday I felt like my head was still at NAMPC while my body was milling around Boulder, CO. It was a very strange feeling. This probably can be attributed to not being able to download the entire experience. I may never be able to do this, but I will…
There has been talk around the twittersphere about the importance of parking for audience development. One of the biggest reasons why patrons do not come back is not quality or programming, but parking! Costs are also a factor. How can this be? The discussion started via an article that is being sent around: How Symphonies…
I have been thinking about good customer service lately. Good customer service is one way to establish yourself among our clamoring markets. It is also a good way to show you care about your audience. Good customer service, service with care, is good audience development. The following is a quick list of suggestions to add…
ADS Founder — Shoshana Fanizza
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