Currently I am doing research work for new audiences for a theatre company in Philadelphia. In looking at what else is around their area, I came across a theatre that had an old fashioned customer service set up. In their About section, they chose to leave the “Leave A Reply” on their blog format. Patrons…
I had bought a gift certificate for someone. It mentioned that tickets would be emailed. I did not receive an email to send to the person I had bought the gift for. Her birthday was today, so I was a little down that I could not give her the birthday gift on time. I emailed…
I have been thinking about good customer service today. Sometimes I think of a customer’s thoughts in regard to service in terms of points. They probably are not thinking, “You just lost 10 points!” but I know they are keeping a tally in their head to weigh the pros and cons of remaining a customer. This…
Dear Readers, Currently I am contracted with the Colorado Music Festival and am working on getting planning up-to-speed, which is why I have been so quiet this past week. One topic I have been thinking about on the side is customer service and the ticketing process. I hear so many horror stories about how awful…
Customer Service for Building Audiences! Jim McCarthy (@goldstarjim), CEO of Goldstar has been writing blog posts for their new blog resource Selling Out. I was intrigued by a recent posting called The Easy Math of Good Service and agree with him that stellar customer service is more cost effective for audience building than the high…
On Sunday our family went out to breakfast. We enjoy going to the local diner, Lucky’s, where they are starting to get to know us. It was a very busy morning for them, and we ended up waiting a long time for someone to take our order. After the meal, one of the waitresses brought…
Happy Friday to all! Today I have been thinking about the philosophy behind audience development, which is living a life of the 4 C’s: connecting with people, being a part of your community, collaborating with others, and showing you care about people. You never know where people are going to be in the future. The…
Today I do not have a guest blogger planned. I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order). Let this serve as a summary of blog posts from past and future. Audience development is hard work. …
This week I was truly a happy audience development geek when I found Capterra’s ticket software filter. If you are looking for a ticketing solution, this filter is the best for discovering what you can get for your budget. Instead of being caught up in the better marketing of some companies, you can now compare…
This will be a quick one to chew on over the weekend. I had an experience with a service today that completely let me down. I asked for a small refund due to unsatisfactory services. They simply stated that their policy is no refunds. We in the arts tend to use this statement as well. …
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