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A quick example of connecting the dots for outreach

Posted On October 25, 2016 By Shoshana

Last weekend I had a great time at our regions “World Singing Day” event. I went with a friend who also enjoys singing heartily without batting an eyelash as to who may hear him. A man walked up to him with a flyer. He was from a local barbershop group and invited my friend to… 

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Alumni groups for audience building?

Posted On October 14, 2015 By Shoshana

I was reading another article about the classical music woes. The author feels that if we shift money into music education programs, we will build an audience again. Think about the countless studies that have mentioned that many people attend the arts because it was a part of their background. Yes, building future arts lovers… 

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The COPD of the arts – elitism

Posted On September 8, 2015 By Shoshana

We have for a long time discussed the big elephant in the room called elitism. The other day I saw another commercial for a pharmaceautical for COPD (chronic obstructive pulmonary disease). Here is an example of these commercials: I put two and two together. The elephant in the room, elitism, is choking the living breath… 

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Opportunity for opera audience development

Posted On March 30, 2015 By Shoshana

Happy Monday. I had a quick thought regarding connecting the dots for opera. Opera folks, are you connecting with other experiences that are foreign language based? Yes, I am giving away a few of my secrets here to my devoted readers. Whenever I work with an opera company, I research for these types of experiences so… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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