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Random Audience Development

Posted On September 11, 2019 By Shoshana

Wonderful Wednesday to you! I have a few random thoughts I would like to share with you today. Collaborations – Your vision must match! I am working with a group that has a collaboration with city constituents. They worked hard to raise money for the project, and the city agencies put up the other half… 

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What’s in it for me?

Posted On March 29, 2019 By Shoshana

This will be a quick post, at least I think it will. Lately I have been bothered by the “what’s in it for me” mentality. People aren’t collaborating as much as taking what they can and not giving back, or should I say it, in some cases, stealing ideas from other people instead of working… 

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Loving yourself and audience development

Posted On June 28, 2017 By Shoshana

I have been reading two books by Anita Moorjani, Dying to Be Me and What If This Is Heaven? Most of her advice is for individuals, yet it had me thinking how we could apply the meaning to arts business. One of the concepts is to value yourself. I have put the thought out that we do… 

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Smooth sailing for audience building?

Posted On April 28, 2014 By Shoshana

I hope you had a good weekend!  I went sailing on Saturday.  I had no idea how much concentration is required for do-it-yourself sailing. It was just the two of us. We had to put up the mast and get the boat to the dock.  I didn’t have the strength to help him lock in… 

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Guest Post: Are artists involved in your audience development planning? They should be.

Posted On December 12, 2012 By Shoshana

I have a guest blog post today for you.  I met Samantha at the 2012 National Arts Marketing Project Conference, and we had a good time talking about audience development and arts shenanigans in general.  I recently came across her current blog post and thought it would be fantastic to cross post it here.  Are… 

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Random thoughts on current events: audience development for the arts

Posted On May 23, 2012 By Shoshana

Our next guest blog will be next Wednesday.  Today I have a few random thoughts due to current events this week.  This week we have seen the GM over at the Metropolitan Opera hiss at another review outlet, we have seen a major consultant for our industry disregard the rule of confidentiality when posting on… 

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#NAMPC National Arts Marketing Project Conference – Winning Audiences – Final Day

Posted On November 17, 2011 By Shoshana

After practically no sleep, I was still excited about the last day.  This was the day I was scheduled to present! 8:45 Engaging Audiences through Collaboration and Innovation I had a great team to work with.  Our moderator was Kory Kelly, Director of Marketing & Communications at Actors Theatre of Louisville.  Also presenting with me… 

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Audience development thoughts for the weekend

Posted On July 8, 2011 By Shoshana

Sometimes it is good to take time off, step away from the day to day in order to get a fresh perspective.   After a few days away, I have a few thoughts to share about obtaining new audiences.  These are thoughts in no particular order with hopes to open much more conversation. If we would… 

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Audience Development and Friday YouTube Mood

Posted On June 24, 2011 By Shoshana

I finally updated my YouTube Gallery page.  Before June vanishes, I wanted to share with you a sample of how classical music is a part of our culture and is quite popular in its usage in commercials. You can sample them here: ADS YouTube Gallery Also for your enjoyment, here is my playlist of classical… 

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Audience Development, Peter Gabriel and Orchestras

Posted On June 14, 2011 By Shoshana

Last night I went to see one of my favorite artists, Peter Gabriel.  He is right up there with the Beatles, Sting/The Police, and all my favorite classical music composers.  For this concert tour, Peter Gabriel was being backed by his own orchestra, the New Blood orchestra.  He chose particular songs to have arranged (brilliantly,… 

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“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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