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How to promote classical music in the digital age

Posted On February 28, 2018 By Shoshana

Dear classical music musicians and agents, Hello! I have been a promoter of classical music since 1997, and at first, during those times, what we had in terms of content for marketing was fine. However, times have changed. Our world is filled with events that compete for attention. On a given night, you can have… 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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