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Audience Development, Peter Gabriel and Orchestras

Posted On June 14, 2011 By Shoshana

Last night I went to see one of my favorite artists, Peter Gabriel.  He is right up there with the Beatles, Sting/The Police, and all my favorite classical music composers.  For this concert tour, Peter Gabriel was being backed by his own orchestra, the New Blood orchestra.  He chose particular songs to have arranged (brilliantly,… 

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Ramblings of audience development, “Resuscitating Art Music” and MLK day

Posted On January 18, 2011 By Shoshana

Before Alex Ross and today’s other advocates for changing the classical music  presentation, there was John Steinmetz.  One of my twitter friends, @RachDminor, alerted me to an essay John Steinmetz wrote called “Resuscitating Art Music.”  What surprised me about this essay is how much his ideas and concepts for change are very much the same… 

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Classical music with a rock concert presentation…audience development?

Posted On November 4, 2009 By Shoshana

This morning I ran across an article about a musician that didn’t quite fit into the classical music world and instead developed his career as a jazz/rock violinist.  Here is the article if you want to see what inspired my thoughts this morning: “Fusion violinist Jean-Luc Ponty electrifies.” The article had me once again thinking… 

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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