So I have a strange one for you. I found out this past week that composers of classical music are not allowed to be their own primary artists for digital distribution. Say what? The digital music distribution industry is set up thinking that composers are not the owners of their own music since they are…
My client, composer Gustav Hoyer stopped by the ADS Podcast to talk…
Dear classical music musicians and agents, Hello! I have been a promoter of classical music since 1997, and at first, during those times, what we had in terms of content for marketing was fine. However, times have changed. Our world is filled with events that compete for attention. On a given night, you can have…
I wasn’t planning on posting today, but I wanted to share a Storify I set up based off of the article: The Cult of Classical Music. Please feel free to add discussion here or there or everywhere! We need to talk about this. In general, the “benchmark arts” will continue to struggle until we start…
I have often posted about branding yourself properly. Yes, it is best to figure out what makes you unique from every other entity out there. What makes you special? I just read an article that mentioned why theatre is so special, and it had me thinking along the lines of using this type of information…
Since it is my birthday today, I have a special guest post to share with you. My friend and colleague, Conductor and Composer Stephen P. Brown, is also someone who is constantly thinking about audience development, especially for the classical music sector. He firmly believes that if we make changes to how we communicate and…
Again, I am inspired by an article this morning – from the BBC Culture page: Does pop belong to the past? The article ends with: Rock, pop, classical – music is music, and the future is right here. I recall seeing a few articles and performances to showcase what the arts will be like in…
I have written a few posts about connecting the dots. If you missed these posts, simply put, it is a matter of creating programs based on relevancy of what is already happening in our world. You connect yourself to something bigger that is already making an impact or is currently popular. Today, I was thinking…
I have read all the “Classical Music, Dead or Alive?” articles. There was a lively debate last week about it. Actually, this debate has been going on for many years according to this article from the New Yorker: The Fat Lady is Still Singing… As I mentioned in the past, the arts have traditions of…
Recording for ADS Webinar, March 15, 2013 The recording for the webinar we had last Friday – Classical Music: The challenges of making the affection clear – is now available! Please click on the link above (title link) to register for access to the recording. Have a fantastic weekend! Cheers to happy and loyal audiences,…
ADS Founder — Shoshana Fanizza
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