I had a major thought today after reading another article about a symphony performing a free classical music concert mainly for audience development purposes. The repertoire selected was the same old type of list: Barber of Seville, some poppy selections from South Pacific, some light operetta favorites. Throw in pieces from Fantasia and it’s a…
Today at 11 am ET, I chatted with Erica Sipes and others about how individual musicians can use audience development concepts and ideas to build their audiences. We mainly touched upon the 4 C’s of audience development: Connection, Community, Collaboration, and Caring. Below is the full conversation. I hope you can join us next time,…
Today I tweeted: Egos are a culprit in the arts downfalls of late. Shrinking egos will build audience. Let’s get real! I also tweeted: There are people with big egos attempting to make changes based off of their egos. Put the ego aside and reach out! My twitter friends will probably not be surprised to…
I’m starting to see some discussion about why arts organizations are failing. Some people are pointing to transparency issues, or rather that the organizations have not been transparent enough so their patrons know the truth about their financial situations. Others are pointing fingers at their board and management staff for not stepping up to make…
Today I have been thinking a great deal about taking risks. I myself have taken some risks these past few years. For the past 3 years (and some months) I have been running a business called Audience Development Specialists. We help artists and arts organizations build a happy and loyal audience. Through working one-on-one with…
Today I came across this article: Fund for the Arts ponders new ways, director in post-Allan Cowen era It was a very open and honest article about mistakes that have been made and the consequences that resulted from these mistakes. If arts organizations want to not only survive, but thrive, we need to point out…
Today I am happy to present our first guest blogger, David Zoltan. After seeing a few articles about treating your donors well, I thought it was time to chime in with a blog entry to highlight what not to do when relating with your donors. Please enjoy the following blog, our first in many guest…
I have been missing in action the past week in order to work on a project near and dear to my heart. I have been seeing a need for an audience development for the arts conference, a place to actually learn a few of the ins and outs while being able to exchange ideas with…
I may have blogged about this before, but due to all the arts cuts scares and conversations, I felt that this topic needed to be resurrected. Audience development can be the answer for obtaining support in challenging times. In order for audience development to work its magic, you need these ingredients: A good plan The…
There has been a good discussion happening since Rocco Landesman, chairman of the NEA, had the audacity ( ;O) ) to point out that arts organizations should downsize or collaborate more due to high supply and low demand: #SupplyDemand There of some us in the arts world that will agree and some of us who…
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