Good news everyone! My eBook, The How of Audience Development for the Arts: Learn the Basics, Create Your Plan, is now published and available! I have learned a great deal from this process: Friends and family can be extremely helpful when writing a book. I had people helping with editing and acting as sounding boards…
I just finished reading Classical music ain’t just for snobs When I saw the title, I was expecting an article detailing the various reasons why classical music can be enjoyed by everyone and anyone. I should have known better. It turned out to be another critical essay regarding the format of how someone is presenting…
Today I recorded a message for you: http://cinch.fm/audiencedevspec/auddevtotd/317117 Happy Thanksgiving to you and yours, and thank you for reading my blog! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com PS – Sign up for ADS E-News today! We are promoting a special for our e-Newsletter subscribers tomorrow. “Never treat your…
After practically no sleep, I was still excited about the last day. This was the day I was scheduled to present! 8:45 Engaging Audiences through Collaboration and Innovation I had a great team to work with. Our moderator was Kory Kelly, Director of Marketing & Communications at Actors Theatre of Louisville. Also presenting with me…
I wasn’t planning on blogging today, but I read an article that had my mind buzzing: Sexed-up arts marketing campaigns a rip off Xenia Hanusiak, a composer, performer and music reviewer wrote this opinion. Here are a few excerpts to discuss – When we are promised ”the experience of a lifetime”, or ”a night of…
There has been talk around the twittersphere about the importance of parking for audience development. One of the biggest reasons why patrons do not come back is not quality or programming, but parking! Costs are also a factor. How can this be? The discussion started via an article that is being sent around: How Symphonies…
I have been thinking about good customer service lately. Good customer service is one way to establish yourself among our clamoring markets. It is also a good way to show you care about your audience. Good customer service, service with care, is good audience development. The following is a quick list of suggestions to add…
This week has been a whirlwind of thoughts. Mainly it has been a week of thinking about creativity. The death of a very creative thinker, Steve Jobs, has again brought this topic to the forefront. I have been recently thinking about branding. Branding needs to communicate in a nutshell who and what you are about. …
The news about Steve Jobs passing is all over the internet and on the international news. He was an innovator of our times. He was creative and a go getter. The combination changed our world. One of the articles I found was: The 13 Most Memorable Quotes From Steve Jobs I was intrigued by his…
I have seen two more news stories about symphony orchestras going bankrupt. What in the world is happening? We could say this is a case of audiences no longer relating to these bigger organizations and how they function and present their art. Times are changing and the ways that audiences want to participate and become…
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