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Audience development for the arts and how to find the right pillow

Posted On February 27, 2012 By Shoshana

For this Monday moment, I wanted to share with you my hunt for a better pillow.  After months of having a crick in my neck due to having the wrong pillow, I am now on the hunt to find the pillow that is right for me.  I thought this was going to be quite the… 

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Showing up and committing to audience development

Posted On February 23, 2012 By Shoshana

As I mentioned in my latest audience development tip of the day: Showing up in the present, I made a suggestion to start focusing on the present moment instead of the past and the future.  The only way we are going to create an audience that reflects people of today is to actually commit to… 

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Audience development questions: Why don’t I have an audience?

Posted On February 17, 2012 By Shoshana

Yesterday (I admit) I jumped on my Twitter soapbox and was thinking out loud about why arts organizations and artists are struggling.  Here is the flow of tweets that emerged: The world is getting faster and faster with more and more information, competition. How are you standing out from the crowd? I strongly feel that… 

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Audience Development and the little appreciations

Posted On February 13, 2012 By Shoshana

It’s time for the Monday Moment.  Last night, I received a call and let it go to my voicemail since I wasn’t sure who it was from.  The person left a voicemail, and it turned out the call was from a board member at a non-profit that we made a donation to.   I was… 

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Stream of consciousness and audience development

Posted On February 3, 2012 By Shoshana

The reason you may not be getting an audience is the fact that you may be trying to fit your round peg in a square hole. The typical _______business is not for you. You don’t want to talk at people, but with people. You are a creative trying to fit in a business world.  Yet,… 

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How to go the extra mile for great audience development

Posted On February 1, 2012 By Shoshana

The other day I ordered a latte, and I forgot to let them know what kind of milk I wanted.   The person behind the counter asked me if I wanted skim or whole, and I was able to get what I wanted based on their thoughtful follow up question.  I have been to other coffee… 

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B.D.A. and audience development

Posted On January 30, 2012 By Shoshana

I’m starting a new series called Monday Minute.  These will be short entries based on quick thoughts. Today I want to talk to  you about B.D.A. What is B.D.A.?  I go into more detail in my new eBook, but basically it is the complete experience you give to your audiences Before, During, and After your… 

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Audience Development and 3 ways to use Meetup Groups

Posted On January 25, 2012 By Shoshana

I am sitting in a coffee shop during a Meetup called “Sit Down, Shut Up, and Write!”  in order to focus on my next book (with the goal to have it released by the end of this year).  After 50 minutes, I need to switch to a different project. Since blogging is perfectly legal for… 

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Audience Development Webinar – Participatory Classical Music

Posted On January 19, 2012 By Shoshana

I wanted to make sure all of my readers were invited.  You are invited! There are many reasons why I wanted to start the webinar series with “Participatory Classical Music.”  Here are some of my thoughts: The classical music industry has been the same for over a century.  There have been slight changes here and… 

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Audience Development and breathing new life into classical music

Posted On January 16, 2012 By Shoshana

I am currently researching for our upcoming webinar, Participatory Classical music.  In my research, I have found that there seems to be two camps that have formed in the classical music world, those that are open to attempting new music, new formats, new ways of allowing the audience to participate, and those that simply want… 

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ADS Founder — Shoshana Fanizza

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“Thanks so much Shoshana. Thank you for all that you’ve done for the Theater Project – your work with us paid off tremendously, and we really are grateful. We feel like we grew a lot last year, and have a solid platform to grow even more in the coming years – that is extremely important for us as we look toward our 50th anniversary (and beyond!).” —Jim Adolf, Board President of The Theater Project (Brunswick, ME)

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