I finished the book “The Noticer” by Andy Andrews. This is what I have learned: Change happens in an instant. The decision to change and the building of motivation toward action is what can take time. Action is a now, present factor. Change is instantaneous. You can start with small changes and these will add…
Happy Friday to all! Today I have been thinking about the philosophy behind audience development, which is living a life of the 4 C’s: connecting with people, being a part of your community, collaborating with others, and showing you care about people. You never know where people are going to be in the future. The…
I haven’t been online that much this weekend. I needed some time away to recharge my batteries (as well as the batteries of all my iStuff). Today, I was looking at ARTicles and discovered that our Mahlerfest happened this weekend. I had no idea! I knew that this local festival was in May, but I…
I am still looking for new guest bloggers. In the meantime, I wanted to consider the “when to start audience development.” This is a big issue for me. To continue my transparency previously originated, my phone is not ringing as much as I hoped it would. I see an industry that can benefit from audience…
For today’s Monday Moment, I have been thinking about all the organizations and artists I have had the pleasure to work with. Through many of these experiences, I have found what works and what doesn’t work regarding audience development. The following is a quick list for why audience development may not work. There is no…
As I mentioned on Twitter, I am surprised that the following article did not spur a heap full of discussion. From the very get go, I was intrigued, a little alarmed at first, and very interested in this new audience development business model. Building audiences at the Skokie Theatre By BRUCE INGRAM Contributor May 1,…
Today I do not have a guest blogger planned. I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order). Let this serve as a summary of blog posts from past and future. Audience development is hard work. …
Last Friday I blogged about some of the reasons why arts organizations succeed and some reasons why they are failing. I hinted at the big elephant in the room, but for this Monday Moment, I will come out and declare it! One of the biggest reasons arts organizations are failing is due to the feelings…
This week I saw another article where an arts organization blamed their audience for the fact that they are closing their doors. “Low audience numbers,” they stated. It made me ponder what the real reasons were for the closing. Why were people not attending? There must be a reason(s), and it probably has something to…
For my Monday Moment, I wanted to remind all of you that using Twitter is not all about “me, me, me.” I have seen various artists and arts organizations posting a stream of marketing messages to like them on Facebook, or check out our YouTube or repeated tweets about their upcoming show. Twitter is meant…
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