I was having a conversation with a friend about artists and our resistance to doing the work we have to do in order to build our audience. Many of us view the audience development/marketing side of our businesses as boring and that “thing” we “have” to do that takes our precious time away…
Today I have a guest blogger for you. Please welcome Paul Stavish, Audience Development Manager of Oregon Ballet Theatre. He came to me with an idea of building audiences, not through quirky marketing deals and promotions, but to go beyond with artistic experiences for your audiences and communicating with them passionately about your art. The…
I have been a little MIA this week, but I did want to end the week with a quick post. In the past, I have written about the process of branding properly as being the first step to audience development. This branding process includes a website. A website can be a slightly bigger budget item,…
I have been reading several articles about arts organizations that are finishing in the black. They have these top 10 management directives in common: 1. Their budgets are not overly extravagant. They are making sure to cover costs and attempt to build a surplus. 2. They are investing in endowments. All of the articles that…
I remember going through one round of union negotiations that was as nail biting as the ones I am seeing in the news about the Atlanta Symphony. We didn’t know if we would be able to have a full season. Cuts were on the table. And, this was during the season, not before it, so…
I was at the thrift store last week on one of my treasure hunts, and I came across a book by T. Harv Eker called Secrets of the Millionaire Mind. Seeing that I was in a thrift store, it was a little ironic, but I picked it up acknowledging that perhaps I do not have…
I missed posting this thought for Monday Moment so it will have to be a Timely Tuesday post. Your focus matters when considering audience development. This concept may sound a little new agey to some of you, but I am a firm believer that what you believe in and what you focus on will be…
I was watching “Secret Millionaire” with my 14 year old step daughter. This show has millionaires hide their identity in order to volunteer in an impoverished area. In the end, they donate some of their money to help the organizations they have chosen. The particular episode we were watching had a millionaire and his 19…
I’m still on semi-vacation. In my time off, I have again come to the conclusion that one of the biggest reasons artists and arts organizations are having trouble building their audience is due to poor to non-existent follow up. We are dropping the ball. We are not returning our customer phone calls in a timely…
I will be searching for more guest bloggers. In the meantime, my brain has been buzzing with new activity. What a difference some time off makes! I will be in “time off” mode for a little while longer. My batteries need charging big time. I am still constantly thinking about audience development for the arts. …
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