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Arts saturation point and audience development

Posted On May 4, 2010 By Shoshana

I had been reading the article in the Ottawa Citizen:  Where have all the theatregoers gone? The article takes on the question after a theater run that was supposed to run 5 weeks closed one week early due to not enough audience. The problem seems to be that while Ottawa theatre companies have been springing… 

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Arts business structure and audience development…an evolution!

Posted On April 27, 2010 By Shoshana

I had the pleasure of meeting in person one of my twitter friends, Misha Penton, during her visit to Boulder, CO this week.  Misha is a mezzo soprano from Houston, TX that formed her own “Opera, Classical Vocal Music & Multidisciplinary Performance Arts” ensemble company. This mouthful became Divergence Vocal Theater. After many tweeted conversations… 

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Arts, Fear, Ego, Status Quo & Audience Development oh my…

Posted On October 7, 2009 By Shoshana

I had a great discussion yesterday with a local grant writer.  We were discussing the nature of the arts in today’s world.  We both came to the same conclusion that a majority of artists and arts organizations these days might actually be getting in their own way for success.  “Why is that?  I don’t get… 

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Audience Development can save the arts, but do you know what it is?

Posted On June 22, 2009 By Shoshana

Last night I went to bed thinking about audience development, and I woke up thinking about it.  I seem to be eating, sleeping and focusing my life around audience development (as my fiance pointed out).  However, I feel that not many people know what audience development really is.  And since people do not know what… 

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Audience Development change is the only constant…

Posted On May 20, 2009 By Shoshana

Today’s topic is a little controversial, but I want to put this out there.  Are we as artists expecting the world around us to change to bring us an audience instead of us being pro-active and possibly changing a little ourselves to get a better audience? I recently commented on the Jazz.com blog.   They are… 

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ADS Founder — Shoshana Fanizza

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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