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Just do it! for audience building, advocacy, etc.

Posted On August 27, 2014 By Shoshana

I have seen a bunch of postings about change lately, including my own.  I am glad that other people in the arts are thinking about change. However, many of these posts are not officially sharing the actual change.  They end with asking us to think about what we will do to change, inspiring another cycle… 

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Life is too short.

Posted On December 9, 2013 By Shoshana

Some of you may know that I returned from a funeral that happened this weekend.  I also was helping my mom during Thanksgiving week through a surgery for stage 1 cancer.  It has been a very trying month to say the least! The good news is that the operation for my mother was a success… 

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Laziness will not build an audience

Posted On October 3, 2013 By Shoshana

This week has made many of us grumpy.  There have been so many shutdowns and mismanagement highlights in the news.  During a conversation with an arts colleague, I posed the question, why do these management mishaps happen?  Is it laziness? We talked about how many of us keep on keeping on, but perhaps without thought… 

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Going in circles or Artsitis

Posted On March 20, 2013 By Shoshana

I feel the arts are a bit dis-eased.  Budget cuts, shrinking audiences, and other gloom and doom that hits the news regularly are casting a murky illness over what we could be doing to better the situation.  I have good news and bad news.  Which would you like first?  The bad news? The bad news… 

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9 simple arts advocacy actions for daily life

Posted On March 8, 2013 By Shoshana

It’s that time of the year again when arts advocacy days start popping up all over the country.  The official National Arts Advocacy Day is April 8-9. If you want to know your state’s official day, get in touch with a state captain. I have mentioned in the past that everyday should be an arts… 

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“Free” for arts audience development

Posted On February 20, 2013 By Shoshana

Leave it to Seth Godin to send a whammy to my inbox this morning.  It was a real doozy for me since it hit too close to home for comfort.  As you know, dear reader, I have been contemplating how to get myself to the next level for some time now. I know what I… 

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Excuses for arts audience development?

Posted On January 28, 2013 By Shoshana

Excuses, excuses. We may want to accomplish something, however, as humans, we also tend to make excuses.  We want to grow as individuals and artists, to better our art and organizations, yet we ourselves build road blocks to our success.  Silly humans!  So, I wanted to talk about two of the biggest excuses for why… 

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The changing face of classical music for arts audience development

Posted On January 11, 2013 By Shoshana

Inspired by the article, The changing face of opera, posted in the Oxford University Press’ blog by Meghann Wilhoite, I give you my first mini-podcast for 2013. [soundcloud url=”http://api.soundcloud.com/tracks/74535641″ params=”” width=” 100%” height=”166″ iframe=”true” /] Have a great weekend! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com “Never treat your… 

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Resolution vs Commitment for arts audience development

Posted On January 9, 2013 By Shoshana

I wanted to share a quick thought that has been on my mind lately.  There is a big difference between a resolution and a commitment.  I have mentioned this thought in passing, but now I want to expand upon it. You may desire to build your audience.  You might also have a resolution this year,… 

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The Knights Who Say Niche for arts audience development

Posted On January 8, 2013 By Shoshana

niche noun 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world. 3. a distinct segment of a market. 4.… 

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“Shoshana understands the principles of audience development and can communicate the concepts in a very accessible way. She partners well with clients helping them convert theory into everyday practice. She's a generous collaborator and sounding board and a good resource for new creative ways to develop those relationships that successfully build audiences.” —Richard Turbiak

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