My colleague, Dan Meagher, Director of Audience Development and Digital Strategy for the Diablo Ballet, has been busy working on inviting first time audience members back for another performance! There is a certain art in wooing a new audience member. It has been likened to a first date ending in blissful matrimony if you impress…
Currently I am doing research work for new audiences for a theatre company in Philadelphia. In looking at what else is around their area, I came across a theatre that had an old fashioned customer service set up. In their About section, they chose to leave the “Leave A Reply” on their blog format. Patrons…
For the month of April, I will be discussing my ideas regarding using…
I had bought a gift certificate for someone. It mentioned that tickets would be emailed. I did not receive an email to send to the person I had bought the gift for. Her birthday was today, so I was a little down that I could not give her the birthday gift on time. I emailed…
I hope you had a good weekend! I went sailing on Saturday. I had no idea how much concentration is required for do-it-yourself sailing. It was just the two of us. We had to put up the mast and get the boat to the dock. I didn’t have the strength to help him lock in…
Copyright RachDminor I had a good Twitter friend pass away last week. It was quite sudden and a shock to our music Twitter community. @RachDminor was a pianist, a foodie, an animal and arts lover, and a creative thinker. Her tweets were mostly conversational with fun pictures and links to interesting articles. She had a…
An article hit me in the face this morning. Wham! Arts: Misreading the declining audience problem I needed it too. Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on. Here are a few quotes from this article: With the…
Some of you may know that one of my cats is very ill. I have been back and forth to the vet many times in the past two weeks. Both me and my cat are tired of the whole thing. During the process, I realized that I am incorporating much of the advice I give…
This will be a quick one to chew on over the weekend. I had an experience with a service today that completely let me down. I asked for a small refund due to unsatisfactory services. They simply stated that their policy is no refunds. We in the arts tend to use this statement as well. …
I’m starting a new series called Monday Minute. These will be short entries based on quick thoughts. Today I want to talk to you about B.D.A. What is B.D.A.? I go into more detail in my new eBook, but basically it is the complete experience you give to your audiences Before, During, and After your…
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