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You are in their shoes!

Posted On December 21, 2018 By Shoshana

My colleague, Dan Meagher, Director of Audience Development and Digital Strategy for the Diablo Ballet, has been busy working on inviting first time audience members back for another performance! There is a certain art in wooing a new audience member. It has been likened to a first date ending in blissful matrimony if you impress… 

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Old school website equals customer service!

Posted On September 6, 2017 By Shoshana

Currently I am doing research work for new audiences for a theatre company in Philadelphia. In looking at what else is around their area, I came across a theatre that had an old fashioned customer service set up. In their About section, they chose to leave the “Leave A Reply” on their blog format. Patrons… 

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ADS Podcast: Impeccable Customer Service Month!

Posted On April 4, 2017 By Shoshana

For the month of April, I will be discussing my ideas regarding using… 

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Explaining the process is good for audience development

Posted On June 21, 2016 By Shoshana

I had bought a gift certificate for someone. It mentioned that tickets would be emailed. I did not receive an email to send to the person I had bought the gift for. Her birthday was today, so I was a little down that I could not give her the birthday gift on time. I emailed… 

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Smooth sailing for audience building?

Posted On April 28, 2014 By Shoshana

I hope you had a good weekend!  I went sailing on Saturday.  I had no idea how much concentration is required for do-it-yourself sailing. It was just the two of us. We had to put up the mast and get the boat to the dock.  I didn’t have the strength to help him lock in… 

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She lived with passion, she lived authentically, she lived with Twitter

Posted On April 1, 2014 By Shoshana

Copyright RachDminor I had a good Twitter friend pass away last week.  It was quite sudden and a shock to our music Twitter community.  @RachDminor was a pianist, a foodie, an animal and arts lover, and a creative thinker.  Her tweets were mostly conversational with fun pictures and links to interesting articles.  She had a… 

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“People don’t come because they don’t care.”

Posted On September 5, 2013 By Shoshana

An article hit me in the face this morning.  Wham! Arts: Misreading the declining audience problem I needed it too.  Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on.  Here are a few quotes from this article: With the… 

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A sick cat and audience development for the arts

Posted On December 7, 2012 By Shoshana

Some of you may know that one of my cats is very ill.  I have been back and forth to the vet many times in the past two weeks.  Both me and my cat are tired of the whole thing.  During the process, I realized that I am incorporating much of the advice I give… 

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Audience development and standing behind your services

Posted On March 16, 2012 By Shoshana

This will be a quick one to chew on over the weekend.  I had an experience with a service today that completely let me down.  I asked for a small refund due to unsatisfactory services.  They simply stated that their policy is no refunds. We in the arts tend to use this statement as well. … 

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B.D.A. and audience development

Posted On January 30, 2012 By Shoshana

I’m starting a new series called Monday Minute.  These will be short entries based on quick thoughts. Today I want to talk to  you about B.D.A. What is B.D.A.?  I go into more detail in my new eBook, but basically it is the complete experience you give to your audiences Before, During, and After your… 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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