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Audience development and gaining loyal patrons

Posted On April 19, 2011 By Shoshana

From the Merriam-Webster Dictionary Definition of LOYAL 1 : unswerving in allegiance: as a : faithful in allegiance to one’s lawful sovereign or government b : faithful to a private person to whom fidelity is due c : faithful to a cause, ideal, custom, institution, or product 2 : showing loyalty Examples of LOYAL The… 

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Audience development – lessons to be learned

Posted On March 23, 2011 By Shoshana

Today I came across this article: Fund for the Arts ponders new ways, director in post-Allan Cowen era It was a very open and honest article about mistakes that have been made and the consequences that resulted from these mistakes.  If arts organizations want to not only survive, but thrive, we need to point out… 

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Non-traditional fundraising ideas for audience development

Posted On March 4, 2011 By Shoshana

Part of audience development is building relationships to the point that your patrons will support your art and/or organization.  You want to have people in your individual community that will donate and sponsor your art.  In the past few years, I have seen some very good examples of fundraising ideas that not only builds relationships,… 

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Guest blog post: Top 10 Donor Don’ts to consider for audience development

Posted On March 3, 2011 By Shoshana

Today I am happy to present our first guest blogger, David Zoltan.  After seeing a few articles about treating your donors well, I thought it was time to chime in with a blog entry to highlight what not to do when relating with your donors.  Please enjoy the following blog, our first in many guest… 

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Big announcement for Audience Development for the Arts!

Posted On March 3, 2011 By Shoshana

I have been missing in action the past week in order to work on a project near and dear to my heart.  I have been seeing a need for an audience development for the arts conference,  a place to actually learn a few of the ins and outs while being able to exchange ideas with… 

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Audience development and your team

Posted On February 16, 2011 By Shoshana

I may have blogged about this before, but due to all the arts cuts scares and conversations, I felt that this topic needed to be resurrected.  Audience development can be the answer for obtaining support in challenging times.  In order for audience development to work its magic, you need these ingredients: A good plan The… 

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Audience development and Twitter tools – Friend or Follow?

Posted On January 8, 2011 By Shoshana

I found a new Twitter tool this week I wanted to share with everyone. It is called FriendorFollow.  This little Twitter app makes it easy to categorize your twitter people into three categories: 1. Who you Follow – this section shows you who you follow that is not following you. 2. Who is your Fan… 

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Audience development for the arts end of year a-musings (Part 2)

Posted On December 31, 2010 By Shoshana

In order to make my “Best of” list of advice a top 10 list, there are three more main points to make.  Drum roll please! 8.  Deliver impeccable customer service!  I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will… 

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I love classical music because – audience development for the arts and passion

Posted On December 13, 2010 By Shoshana

A few weeks ago, I asked my Twitter followers to post: RT & fill in the blank. I love classical music because ___. #classicalmusic The reason I asked is because I felt it would be good to share the reasons and the passions as to why we listen to classical music.  To be quite honest,… 

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Audience development and social media – a matter of quality not quantity

Posted On September 3, 2010 By Shoshana

This will be a quick one.  I have been noticing  more lately the “click like to help us get to 100 fans” or “4 more until 300 Twitter followers.”   In one way, it is good to get the request out there for more people to be interested in your Facebook fan page or Twitter feed,… 

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