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Lost #auddev chat from 3/18: Theatre, Social Media & Audience Development

Posted On June 15, 2011 By Shoshana

On Friday, March 18th, we had a guest host for an #auddev Twitter chat, Praxis Theatre based in Toronto, Canada.  They decided to do a chat about social media and audience development for Canadian theatres and invite the world to join them.  I had created a transcript for this event, but found out today that… 

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Audience development & arts advocacy for arts funding

Posted On June 7, 2011 By Shoshana

These are strange times.  For every arts cut story I find in news sources across the country, there is at least a story to match of an arts group raising money to help a community.    Today there was an arts cuts article for Wisconsin, and meanwhile in Joplin, MO, there was an article of an… 

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Audience Development and Social/Digital Media – #auddev chat transcript from June 3, Noon ET

Posted On June 3, 2011 By Shoshana

Today we had an #auddev chat with David Weuste from Rosebrook Classical.  As you may have heard, ADS and Rosebrook Classical are partnering to bring you Audience Development Media.  We decided to have this #auddev chat to get the conversation started on how to use social/digital media effectively to build your audience. The following is… 

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Choosing the right Crowdfunding is good Audience Development

Posted On June 2, 2011 By Shoshana

Crowdfunding has become a viable resource for raising the funds that you need as an artist and arts organization for your particular projects.  It is also a great audience development tool.  With crowdfunding, you are asking for support from your audience, and it is a great way to find out who in your audience is… 

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Announcing Audience Development Media – ADS and Rosebrook Classical partner

Posted On June 1, 2011 By Shoshana

After several conversations with David Weuste of Rosebrook Classical and seeing the work that we both have accomplished, we realized that a partnership would be a fantastic addition for both of us. Rosebrook Classical offers services that support artists and arts organizations in setting up anything and everything involved in social and digital media.  David… 

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Audience Development and lessons from Vegas

Posted On May 27, 2011 By Shoshana

I have been a little quiet this week due to needing to catch up from my Las Vegas extended weekend trip.  I have blogged in the past about how the lessons are all around us, and while I was in Vegas, there were definite lessons that presented themselves for me to learn from.  Here are… 

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Audience Development and the dumbing down for new audiences

Posted On May 18, 2011 By Shoshana

Today I happened to come across this article: The Lesson Of Britten’s ‘War Requiem’: Don’t Underestimate Younger Audiences Basically, this article talks about how an instructor gave her students a challenging piece of music to listen to, Britten’s “War Requiem,” but found ways that the kids could relate to it so they could find meaning… 

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Audience Development and Old Fashioned Customer Service

Posted On May 3, 2011 By Shoshana

Remember the days when you had to go to the box office to purchase a ticket and speak to a person that was a part of the organization?  Or remember purchasing art from the artist directly instead of online at Etsy? I’m not knocking the new services that we have that provide a quick and… 

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#Auddev Chat 11/28 11 am ET Audience Development for individual musicians…

Posted On April 28, 2011 By Shoshana

Today at 11 am ET, I chatted with Erica Sipes and others about how individual musicians can use audience development concepts and ideas to build their audiences.  We mainly touched upon the 4 C’s of audience development: Connection, Community, Collaboration, and Caring. Below is the full conversation.  I hope you can join us next time,… 

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Audience development and ego

Posted On April 22, 2011 By Shoshana

Today I tweeted: Egos are a culprit in the arts downfalls of late. Shrinking egos will build audience. Let’s get real! I also tweeted: There are people with big egos attempting to make changes based off of their egos. Put the ego aside and reach out! My twitter friends will probably not be surprised to… 

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“Shoshana understands the principles of audience development and can communicate the concepts in a very accessible way. She partners well with clients helping them convert theory into everyday practice. She's a generous collaborator and sounding board and a good resource for new creative ways to develop those relationships that successfully build audiences.” —Richard Turbiak

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