Last week I was on a family vacation at a club resort in Wyoming. It was an inexpensive way to have a staycation since it was only 3 hours away. During my time there, I was witnessing all the different tricks of the trade they used to make their guests feel special. Here is a…
I was watching “Secret Millionaire” with my 14 year old step daughter. This show has millionaires hide their identity in order to volunteer in an impoverished area. In the end, they donate some of their money to help the organizations they have chosen. The particular episode we were watching had a millionaire and his 19…
I’m still on semi-vacation. In my time off, I have again come to the conclusion that one of the biggest reasons artists and arts organizations are having trouble building their audience is due to poor to non-existent follow up. We are dropping the ball. We are not returning our customer phone calls in a timely…
I finished the book “The Noticer” by Andy Andrews. This is what I have learned: Change happens in an instant. The decision to change and the building of motivation toward action is what can take time. Action is a now, present factor. Change is instantaneous. You can start with small changes and these will add…
Welcome Wednesday has arrived! I have another special guest blog post to share with you. Today we will be considering personal branding with marketing and theatre strategist, Clay Mabbitt. After reading Clay’s blog Sold Out Run, I found him to be quite thorough when he explores a topic. Personal branding is becoming an extremely important…
I hope you had a nice weekend! After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary. It’s Wednesday, and I have a guest blog post for you as promised. Today, my friend and colleague, Howard Seth Cohen, submitted a post about…
Happy Friday to all! Today I have been thinking about the philosophy behind audience development, which is living a life of the 4 C’s: connecting with people, being a part of your community, collaborating with others, and showing you care about people. You never know where people are going to be in the future. The…
I haven’t been online that much this weekend. I needed some time away to recharge my batteries (as well as the batteries of all my iStuff). Today, I was looking at ARTicles and discovered that our Mahlerfest happened this weekend. I had no idea! I knew that this local festival was in May, but I…
I am still looking for new guest bloggers. In the meantime, I wanted to consider the “when to start audience development.” This is a big issue for me. To continue my transparency previously originated, my phone is not ringing as much as I hoped it would. I see an industry that can benefit from audience…
I have noticed that when I post tweets about arts organizations that are going bankrupt, I always tag it #auddev needed. I know some people are questioning this and feel it better to attribute the downfall of these organizations to simply bad management. Why would I continue to shout out about audience development? To me,…
ADS Founder — Shoshana Fanizza
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