Some of you may know that one of my cats is very ill. I have been back and forth to the vet many times in the past two weeks. Both me and my cat are tired of the whole thing. During the process, I realized that I am incorporating much of the advice I give…
I am off to Austin, TX for a family wedding. I wanted to post a little something before I leave. Today I have been thinking a variety of random thoughts due to interactions with people: Are we getting caught up on the words? I had someone ask about whether I thought “Community Engagement” was overused. …
It’s Friday! Yesterday as you know, we had an #auddev chat. During the chat, one of our chatters, Becky Peters a.k.a. @bpeters99 tweeted a song title that stuck in my head: Love the One You’re With by Crosby, Stills and Nash. Of course this was in reference to loving your current audience. [youtube http://www.youtube.com/watch?v=_5IVuN1N6-Y] It…
I wanted to make sure you were all invited to the #auddev chat we will be having this Thursday: Audiences’ Preferred Connections Co-host Cindy Marie Jenkins, L.A.’s own Storyteller/Outreach Nerd, and I will be conducting a chat about audiences and how they prefer to connect with us. So dig up your latest surveys and let’s…
I was using the Storify export function, and it wigged out. I apologize for the repeated bogus posts. Here is the actual chat transcript I was attempting to post: [View the story “#Auddev chat, 9/27, Noon ET – Arts, Change & Audiences” on Storify] Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development…
This morning I am literally in tears over an article I just read, I took my 9-year-old to the opera, and she loved it, although it may be due to the combination of articles this morning. The articles this morning ranged from arts education, let’s do this – to talks about better Boards – to…
I was having a conversation with a friend about artists and our resistance to doing the work we have to do in order to build our audience. Many of us view the audience development/marketing side of our businesses as boring and that “thing” we “have” to do that takes our precious time away…
I have been catching up on You’ve Cott Mail emails this morning. Thomas Cott is another arts administrator and advocate that scans the news for pertinent arts articles. This week he had a series concerning programming only “familiar” repertoire. It can be a balancing act to program the new when audiences seem to want…
Do you want to get a good lather going for audience development? I know you have heard me mention outreach before, but I’m not sure everyone has taken action. There are two ways to develop an audience. You can throw tons of money into marketing efforts, and if you have the tons of money to…
I missed posting this thought for Monday Moment so it will have to be a Timely Tuesday post. Your focus matters when considering audience development. This concept may sound a little new agey to some of you, but I am a firm believer that what you believe in and what you focus on will be…
ADS Founder — Shoshana Fanizza
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