I am finally catching up with some reports that have recently come to my attention. In the near future, I will have a Storify ready for you with top tweets on the Culture Track Report 2014 with a bit of commentary. Storify kept crashing on me yesterday, but their tech team is seeing if they…
I had a fantastic coffee session with a new colleague. The conversation we had was about getting to know the community better. In order to do this, it is best to Spring into action by planting seeds and working outside your bubble. We tend to get extremely focused on what is immediately in front of…
Good news everyone! I’m finally starting to get my energy back. After a crazy 2013, and a slow start to 2014, things are looking up! Look out for new ideas and positive energy for building audiences soon! In the meantime, I wanted to leave you this week with a fun idea to think about. Many…
This week has made many of us grumpy. There have been so many shutdowns and mismanagement highlights in the news. During a conversation with an arts colleague, I posed the question, why do these management mishaps happen? Is it laziness? We talked about how many of us keep on keeping on, but perhaps without thought…
It’s been a while, and I apologize for this, since I have given out some advice. Audience development is all about building relationships in order to get more people to support you and your art form. So how can we do this in a day and age that is less connected in live time? Here…
There were two articles that have me thinking more this morning. The first one, Hidden costs of free tickets by Deborah Stone. Giving away freebies may not be the best way to grow your audiences but how do you set the right discount? UK Arts economist Tim Baker told arts marketing professionals at the Australia…
Excuses, excuses. We may want to accomplish something, however, as humans, we also tend to make excuses. We want to grow as individuals and artists, to better our art and organizations, yet we ourselves build road blocks to our success. Silly humans! So, I wanted to talk about two of the biggest excuses for why…
I have been thinking a great deal about focus. In a conversation, I mentioned that what you focus on is what will come to life. I also expressed how many non-profit executives are scattered when it comes to what is on their plate. In my humble opinion, I feel that a majority of organizations and…
I was looking at the profiles of some new followers, and I realize there are some concrete personalities I am seeing. Here are a few to get you thinking: The Chatty Cathy or the Rampant Reply Robert: This Twitter personality is all about the conversation only. You look at their stream and you see a…
What do fiscal cliffs and landfills have to do with audience development for the arts? Quite a lot actually. Allow me to explain. The priorities in America and possibly the world are all mixed up these days. When countries are being run by greed for power and money, what is really important in life is…
ADS Founder — Shoshana Fanizza
Tip Jar
Purchase Our Books!
