I had a quick thought today I wanted to share. Most artists and arts organizations are attempting to target younger audiences by catering to the younger audiences. However, when I think about my own personal life and the life of many people that are into the arts, the reason we became involved in the arts…
I have discussed the 4 C’s of audience development: Community, Connection, Collaboration and Caring. It’s time now for the 4P’s of audience development… It’s been an exciting few days of discussion about audience development and issues involving our audience. Alex Ross’ lecture Inventing and Reinventing the Classical Concert for the Royal Philharmonic Society is creating…
It’s Friday, and it’s time to announce the winners for all the categories of The 2009 Audience Development Specialists Tweets Awards! Most Interesting Venues The nominees are: Keeping artists in the Loop Creative Showcase | Pop-Up Art program turns vacant buildings into galleries http://bit.ly/4DVbs8 The Chicago Loop Alliance plays matchmaker with artists and landlords to…
I missed posting my Thanksgiving YouTube picks this year, but better late than never. Being thankful and giving thanks to your patrons, donors, sponsors, subscribers, volunteers is a great way to continue building relationships. I found some fun ways that arts organizations used YouTube to thank their supporters. Enjoy! Anaheim Ballet: We’re Thankful! (One Year)…
Just a quick thought today. I’ve been thinking about how artists and arts organizations undervalue themselves each time they feel funny about asking for support from their patrons. “I don’t want to bother people,” said one of my clients. “I feel strange asking for money,” said another. Asking for support may not be your forte,…
I have lightly touched upon this subject before, but I felt it was good timing for me to approach it again. I was recently contacted by an organization that is in need of filling their seats, “we need butts in seats!” They needed someone who could guarantee butts in seats in order to make…
I have been thinking about how audience development could be considered a lifestyle change instead of just something simply to do to increase your audience. Audience development is all about relationship building, forming connections, collaborations, community, and care for each other (there’s those 4 c’s again!). Wouldn’t it make sense then to have audience development…
Dear Arts Community, I am straying from my regularly scheduled format to let you know about a great audience development resource. It’s an audience development resource that has been around for almost 2 years, has been in the arts management business for over a decade, and has been in the non-profit trenches for over 15…
I can’t say enough about collaboration. It is not only one of the 4 C’s of audience development, but something that definitely brings new hopes, opportunities, and direction for an artist or arts organization.The last few days I have been writing articles about collaborations. One was about an art gallery that teamed up with a…
Last night I did an hour consultation meeting with the Colorado Wind Ensemble. I quickly explained about the 4 C’s of audience development: community, collaborations, connections, and caring. While speaking to them, a 5th C came up: Courage. Audience development takes courage for many reasons. For one, you need the courage to be able to…
ADS Founder — Shoshana Fanizza
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