I have noticed that time savers like eBlasts are still all the rage. We attempt to target as much as we can. However, I see the slippery slope backwards for audience development. We are supposed to be building relationships, not treating a block of people the same. We may have smaller blocks, but we are…
I have been thinking even more about lazy marketing, and I will be completely honest with you. Even I, if circumstances do not line up, have had to resort to lazier marketing than I would have liked to do. This has been making me take a huge look as to why some of the air…
I had a thought pop into my head. I have been thinking about the trend currently, and it is a good one, of the arts finally collecting the data needed to make smart decisions. We do need to get to know our audiences, and collecting the right data that answers the right questions is a…
This morning I would like to share with you an idea that doesn’t get used as often anymore – sending out personal emails. This is an especially good idea if something has gone wrong, and you need to communicate your apologies and next steps for action to correct the issues. I came in on the…
During this week, I was involved in a blizzard. Yes, where I live is extreme Colorado living. I was trapped for 2.5 days with more snow coming on its way. My driveway is a beast! Last round it took me 6.5 hours to shovel myself out over 2.5 days. This time, with the snow being…
Happy Monday. I had a quick thought regarding connecting the dots for opera. Opera folks, are you connecting with other experiences that are foreign language based? Yes, I am giving away a few of my secrets here to my devoted readers. Whenever I work with an opera company, I research for these types of experiences so…
I had a quick Twitter conversation that led me to posting about how small efforts will add up. I was asked how an indie artist can connect with people more personally due to time constraints. I answered him, by emailing 3 people per day. He responded back that this was doable and he would be…
I enjoy being a fly on the Twitter wall to take part in conferences around the world. I was following the #DSD14 (Digital Summit Denver) hashtag, and I found some good tweets that were relevant for the arts. I created a storify slide show for you. Enjoy, and have a great weekend! For my email…
ADS Founder — Shoshana Fanizza
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Receiving feedback
I have a quick thought for today. How do you respond when you receive feedback? Do you thank someone for taking the time to email you a comment? Do you simply roll your eyes and forget to comment back? Do you email back with a defense such as “we do it this way because…” Or,…
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