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Building audiences, or rather, a family

Posted On September 6, 2016 By Shoshana

I have often said that it is best to treat your audience members like partners. This is a very business like term. The arts, although we are businesses, are more than just a money transaction. It is a special relationship with our audience members that means even more than partnership. One of the 4 C’s… 

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Creating a space to listen for better partnerships

Posted On April 29, 2015 By Shoshana

I wasn’t planning on writing a post today, but an article made me do it! This is a perfect continuation of the conversation from yesterday. Using puppets to break down barriers between people and languages via the Knight Arts posting. These particular segments had me thinking: Is part of the work when creating relationships with community partners about… 

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ADS Founder — Shoshana Fanizza

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Virtuoso Voices

“We had an enormously productive session with Shoshana Fanizza of Audience Development Specialists, discussing both long and short term strategies for marketing, outreach and audience development. In addition to recommending several new strategies, which we plan to incorporate into our marketing and outreach efforts, she showed us ways to refine and enhance what’s already working so that it will reach even further. Shoshana is knowledgeable, prepared and a total professional. We won’t hesitate to call on her again.” —David Srebnik and Cynthia May Listener Directed Productions, Inc – producer of Virtuoso Voices

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