What do you think works better? A. An advertisement you strategically placed. B. A tip from a friend to buy a certain product. Who do you think is more likely to give you money? A. Someone you don’t know very well. B. A friend or family member. What story is more memorable? A. A television…
As the world continues to go online for more and more purchases and entertainment, we are all becoming each other’s competition. You may have a concert planned in your neck of the woods, but another group is hosting their concert as an online event, live, on Facebook, all the way across the country. The people…
I don’t often post on a Saturday, but when I do…I usually have a hodge podge of thoughts craving to get out onto the page. This Saturday, I woke up, checked my email, and I found my way to a KGNU show called “A Public Affair” hosted by The Community Foundation (Boulder County) on the…
In social media, mainly Facebook, there is the fall off syndrome. If you do not interact with other people’s post (like, comment, share), they will fall off your timeline. Also, if they do not interact with you, you will fall off their timeline. Less people are interacting with each other on social media. Yet, people are…
After a very eye opening experience, I wanted to share with you some thoughts I have on resources for marketing and audience development. If you have been following my posts for a while, you already know that I feel strongly that setting aside resources to build your audiences is crucial for today’s arts scene. If…
In our world of constant communication, I see people talking to themselves. I do not mean this in the way you think I do. Yes, some people do appear like they are talking to themselves, and some might just be. What I mean is that many of us keep preaching to our own crowd, our…
Happy Monday to you! I have been thinking more about how we debate and argue about terms, buzz words, definitions. I understand we need to dissect at times to figure out what something is made of, yet I’m thinking we are wasting valuable time and energy on the thoughts instead of using this energy for positive…
The deer like our property a lot! I have several pics of deer coming around our property for a little nibble of food or a shady spot to rest. We love the company they provide, and it boosts our spirits that we provided an atmosphere that they like a lot. What do does have to…
ADS Founder — Shoshana Fanizza
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