This is going to be an easy one this morning. How do you know if you need audience development? If you still need to build your audiences and you still need more support in the form of volunteers, donors, sponsors, board members, you need audience development. It’s that simple! It is not a matter of…
I had a conversation with an arts center yesterday. They mentioned that they are working with a marketing company and are busy pulling their target audience information after some research. I was concerned that they were only going as far as to target demographics, such as age, gender, income, zip code, etc. It is good…
Today at 11 am ET, I chatted with Erica Sipes and others about how individual musicians can use audience development concepts and ideas to build their audiences. We mainly touched upon the 4 C’s of audience development: Connection, Community, Collaboration, and Caring. Below is the full conversation. I hope you can join us next time,…
ADS Founder — Shoshana Fanizza
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