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Go out and party!

Posted On May 28, 2014 By Shoshana

I wanted to post a quick one before I have to run around today.  Last night, I ended up going to two gatherings.  The first was a goodbye party for a friend who is moving back to England.  The second was a Meetup group for bloggers, my first so I could meet new people and… 

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Selling tickets should not be the only focus

Posted On May 21, 2014 By Shoshana

Oh boy!  I read a blog post this morning that I agreed with for the most part except for a main section.  Trevor O’Donnell, via his Marketing the Arts to Death Blog, chimed in on his thoughts regarding why the San Diego Opera is seeing troubled times and his advice for returning to a better path:… 

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Facebook has a point

Posted On April 22, 2014 By Shoshana

The recent changes in Facebook have many of us crying “foul play!” We have friends falling off of our news-feeds and people who have liked our pages are no longer receiving our posts. We have to work harder and smarter to have our information viewed now for free, or we will have to give in… 

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Audience building one step at a time

Posted On April 15, 2014 By Shoshana

I am getting the feeling that some of you feel that audience development to build your audiences and support bases is overwhelming.  It doesn’t have to be.  Yes, you can (and should some day) create a comprehensive plan to have a logical path for building your audiences and support.  However, if you are feeling overwhelmed,… 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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