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How to go beyond demographics for arts audience development

Posted On April 6, 2012 By Shoshana

I had a conversation with an arts center yesterday.  They mentioned that they are working with a marketing company and are busy pulling their target audience information after some research.  I was concerned that they were only going as far as to target demographics, such as age, gender, income, zip code, etc.  It is good… 

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ADS Founder — Shoshana Fanizza

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