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Websites and arts audience development

Posted On September 7, 2012 By Shoshana

I have been a little MIA this week, but I did want to end the week with a quick post.  In the past, I have written about the process of branding properly as being the first step to audience development.  This branding process includes a website. A website can be a slightly bigger budget item,… 

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Audience development for the arts: TEAMWORK (Or you cannot leave social marketing just to the marketing department)

Posted On May 30, 2012 By Shoshana

I hope you had a nice weekend!  After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary. It’s Wednesday, and I have a guest blog post for you as promised.  Today, my friend and colleague, Howard Seth Cohen, submitted a post about… 

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Branding properly for arts audience development

Posted On March 23, 2012 By Shoshana

Last week, I gave you taste of a blog that has been in the works.  We decided to simply add to this post here at our blog home. We started with our first screenshot, and we asked you to guess what type of theatre company this is.  This is my first attempt at an audio… 

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Audience Development and Branding

Posted On March 9, 2012 By Shoshana

I have been working on a blog for my friends at #2amt.  If you are not familiar with 2amt, they are a group of enthusiastic theatre associates that enjoy sharing information and ideas.  I encourage you to take a look at what they have to offer. The blog is about branding for the arts, and… 

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Audience development questions: Why don’t I have an audience?

Posted On February 17, 2012 By Shoshana

Yesterday (I admit) I jumped on my Twitter soapbox and was thinking out loud about why arts organizations and artists are struggling.  Here is the flow of tweets that emerged: The world is getting faster and faster with more and more information, competition. How are you standing out from the crowd? I strongly feel that… 

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Audience Development and branding creatively

Posted On October 7, 2011 By Shoshana

This week has been a whirlwind of thoughts.  Mainly it has been a week of thinking about creativity.  The death of a very creative thinker, Steve Jobs, has again brought this topic to the forefront. I have been recently thinking about branding.  Branding needs to communicate in a nutshell who and what you are about. … 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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