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Is there a branding problem for orchestras?

Posted On January 11, 2021 By Shoshana

I think I mentioned this once before, but now that the world is getting smaller and smaller with virtual performances, I will say it again. If you continue to use CSO, DSO, etc., that could mean more than just your orchestra. The CSO to me is always the Chicago Symphony Orchestra, even though I live… 

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ADS Founder — Shoshana Fanizza

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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