Some of my recent roster of clients were right on target when it comes to branding. I did not have to do a thing in regard to their images and messages. All I could say is, “Keep up the good work!” Let me show you some examples! Gustav Hoyer, Composer and Impresario, did a great…
I was having a conversation last night with another arts marketer, and he mentioned that he worked for a bigger organization that was not able to work out the new branding due to monetary concerns. I was surprised to hear this. I mainly work with smaller to mid-sized organizations, and in each case of…
I don’t know if you have watched the latest installment of the new Muppet Show. I have always been a huge fan, but this latest attempt to carry the muppets into the 21st Century is a big failure to me. They have lost me as an audience member. This is why: The muppets had their own…
I have often posted about branding yourself properly. Yes, it is best to figure out what makes you unique from every other entity out there. What makes you special? I just read an article that mentioned why theatre is so special, and it had me thinking along the lines of using this type of information…
For those that know me, you already know what a figure skating nut I am. Back in the day, I was considering either going the figure skating route or the music route. I chose music, but the love of figure skating stayed with me. I’m an avid fan now, and I am eating up the…
Back in 2008, I mentioned in passing that we can learn a great deal from churches. I wanted to reiterate this thought and elaborate. Churches have audience development in mind right away. Here is my personal story about joining a congregation in the Chicago area: 1. I was feeling the desire to become…
niche noun 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world. 3. a distinct segment of a market. 4.…
It’s Friday! Yesterday as you know, we had an #auddev chat. During the chat, one of our chatters, Becky Peters a.k.a. @bpeters99 tweeted a song title that stuck in my head: Love the One You’re With by Crosby, Stills and Nash. Of course this was in reference to loving your current audience. [youtube http://www.youtube.com/watch?v=_5IVuN1N6-Y] It…
ADS Founder — Shoshana Fanizza
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