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Building trust for arts audience development

Posted On August 30, 2012 By Shoshana

I have been catching up on You’ve Cott Mail emails this morning.  Thomas Cott is another arts administrator and advocate that scans the news for pertinent arts articles.  This week he had a series concerning programming only “familiar” repertoire.   It can be a balancing act to program the new when audiences seem to want… 

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ADS Founder — Shoshana Fanizza

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Colleen Tucker

“As an individual fine artist, the Audience Development workshop helped me take a hard look at how to reach people and how to keep them engaged. Performing artists have a built in "paying audience" which may be obvious but for me I have to generate my patrons one at a time. Finding a way to interest people in my art is a full time job; I found helpful tools that I had not considered during the workshop.” —Colleen Tucker, Pastel artist

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