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All generations matter for audience building

Posted On December 13, 2016 By Shoshana

I have a quick thought today. I have mentioned before that we stand to lose the audiences we already have (the Silent and Boomer generations) if we ignore them for jumping on the “we have to get the younger generations” wagon. I have also brought up the point that we have a generation gap with… 

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ADS Founder — Shoshana Fanizza

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Portland Piano International

“Shoshana led our board in a terrific two-hour workshop on the value of Audience Development. The presentation was tremendously helpful to us in defining our audience and has been a major influence in how we relate to our patrons. I’m convinced that our evolving work in Audience Development will lead to stronger relationships with our patrons.” —Harold Gray, Artistic Director

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