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Arts Marketers – Take the oath!

Posted On February 7, 2019 By Shoshana

I have been thinking even more about lazy marketing, and I will be completely honest with you. Even I, if circumstances do not line up, have had to resort to lazier marketing than I would have liked to do. This has been making me take a huge look as to why some of the air… 

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ADS Podcast: Audience retention with Dan Meagher (remix)

Posted On February 1, 2019 By Shoshana

Dan Meagher, Audience Development & Digital Strategist of the Diablo Ballet, stopped… 

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Audience building one step at a time

Posted On April 15, 2014 By Shoshana

I am getting the feeling that some of you feel that audience development to build your audiences and support bases is overwhelming.  It doesn’t have to be.  Yes, you can (and should some day) create a comprehensive plan to have a logical path for building your audiences and support.  However, if you are feeling overwhelmed,… 

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Connecting the dots for arts audience development

Posted On July 25, 2012 By Shoshana

I wanted to expand a little bit on my idea that I had last week during the impromptu twitter chat on this topic.  Basically we were chatting about outreach (putting yourself out there) for audience development, and I had this thought: I think a major problem we have in the #arts is that we are… 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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