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What can we learn from election 2016 for audience building?

Posted On November 8, 2016 By Shoshana

Today is a day that will go down in history no matter what happens. We may elect the first woman president in U.S. history. We may not. We shall see where the votes are cast tonight. The world is definitely watching this election closely! No matter what affiliation you have, I hope you get out… 

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Scott Harrison of the Detroit Symphony Orchestra chats about their webcasts

Posted On July 11, 2014 By Shoshana

Scott Harrison, executive director of board engagement & strategy and executive producer… 

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11 Tips On How To Promote Opening Night with Clay Mabbitt of Sold Out Run

Posted On January 24, 2014 By Shoshana

Today I had a conversation with Clay Mabbitt of Sold Out Run. … 

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Bigger arts organizations and audience development

Posted On October 3, 2011 By Shoshana

I have seen two more news stories about symphony orchestras going bankrupt.  What in the world is happening?  We could say this is a case of audiences no longer relating to these bigger organizations and how they function and present their art.  Times are changing and the ways that audiences want to participate and become… 

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Audience development for the arts – Twitter and hashtags

Posted On December 10, 2010 By Shoshana

This week I had my first #auddev chat, which opened me further to the power of Twitter for audience development.  Twitter has an amazing little feature called the hashtag.  A hashtag allows tweeters to categorize a tweet subject.  The hashtag creates a sub-stream on Twitter that you can follow.    You can use the hashtag… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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