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Terminology salad – is it healthy?

Posted On December 7, 2015 By Shoshana

Happy Monday to you! I have been thinking more about how we debate and argue about terms, buzz words, definitions. I understand we need to dissect at times to figure out what something is made of, yet I’m thinking we are wasting valuable time and energy on the thoughts instead of using this energy for positive… 

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Feeling the arts again

Posted On October 19, 2015 By Shoshana

I am working on a new presentation about the magic of audience development. I hope to unveil this one soon, either via a conference, workshop, or a webinar. The presentation leads to a final conclusion, which I will share with you…feeling the arts again! We did ourselves in with the elitism. We expected that placing… 

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Billy Joel and audience engagement

Posted On September 17, 2015 By Shoshana

Last night I was fortunate to see Billy Joel in concert at the Pepsi Center in Denver. Being a huge fan with the majority of his albums, I am kicking myself for not going to a concert sooner. I am glad I was finally able to witness how great he is with his audience engagement! Here is a… 

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Taylor Swift – a case study for audience appreciation

Posted On September 2, 2015 By Shoshana

  Hardly a day goes by without a Taylor Swift reference these days. I am not a fan of her music, yet I am finding myself a big fan of how she connects with her audiences. This will be, probably, my one and only post about Taylor Swift. She might do something huge in terms of… 

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Scott Harrison of the Detroit Symphony Orchestra chats about their webcasts

Posted On July 11, 2014 By Shoshana

Scott Harrison, executive director of board engagement & strategy and executive producer… 

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‘SEE’ the power of music for arts audience development!

Posted On March 13, 2013 By Shoshana

We are leading up to the Classical Music Webinar on Friday! Today we have a guest post by Catherine Starek.  Catherine is a graduate student with the desire to promote the arts to younger audiences.  She came across a particular type of program, symphonic photochoreography, that is being used by some orchestras with great results. … 

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The balancing act of artist vs audience development

Posted On February 7, 2013 By Shoshana

Today I recognize how balance is an important undertaking.  If you feel off balance, it doesn’t feel very good.  Balancing budgets are necessary for grants.  Balance is crucial for dance.  I could go on and on.  What I am thinking about right now is the balance between artist and audience development (arts marketing in general).… 

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Night pondering of the many personalities of Twitter for audience development

Posted On December 21, 2012 By Shoshana

I was looking at the profiles of some new followers, and I realize there are some concrete personalities I am seeing.  Here are a few to get you thinking: The Chatty Cathy or the Rampant Reply Robert: This Twitter personality is all about the conversation only.  You look at their stream and you see a… 

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Audience Development for the Arts Songs!

Posted On October 12, 2012 By Shoshana

It’s Friday!  Yesterday as you know, we had an #auddev chat.  During the chat, one of our chatters, Becky Peters a.k.a. @bpeters99 tweeted a song title that stuck in my head: Love the One You’re With by Crosby, Stills and Nash.  Of course this was in reference to loving your current audience. [youtube http://www.youtube.com/watch?v=_5IVuN1N6-Y] It… 

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#Auddev chat, Thursday, October 11 at Noon ET on Twitter for arts audience development

Posted On October 8, 2012 By Shoshana

I wanted to make sure you were all invited to the #auddev chat we will be having this Thursday: Audiences’ Preferred Connections Co-host Cindy Marie Jenkins, L.A.’s own Storyteller/Outreach Nerd, and I will be conducting a chat about audiences and how they prefer to connect with us. So dig up your latest surveys and let’s… 

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“Shoshana Fanizza proved invaluable to the Colorado Music Festival during her tenure as Interim Development Director. She’s a quick learner, extremely organized, and understands the importance of donor cultivation and communication. Shoshana helped us meet our development goals for 2008, and helped guide our board to a new level of engagement in fundraising.” —Catherine Underhill, Executive Director

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