I was watching “Secret Millionaire” with my 14 year old step daughter. This show has millionaires hide their identity in order to volunteer in an impoverished area. In the end, they donate some of their money to help the organizations they have chosen. The particular episode we were watching had a millionaire and his 19…
In order to make my “Best of” list of advice a top 10 list, there are three more main points to make. Drum roll please! 8. Deliver impeccable customer service! I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will…
Today I have been thinking about the year 2010. With all the “Best in 2010” articles floating around, it can’t be helped. In the near future, I will be sifting through my tweets to find the best tweets for the 2010 Audience Development Twitter Awards. At this moment though, I have been giving much thought…
I have been hearing a variety of excuses why some organizations and artists are not using audience development. In this blog, I would like to take the time to provide answers for the top three excuses. 1. I am an individual artist so I do not need audience development. Audience development is for anyone and…
I’m working on a juicy blog for the future. In the meantime, I have been thinking about how challenging it is to get people to talk about audience development, yet everyone seems to have questions. So why is the arts community as a group shying away from major audience development discussion? Here are my thoughts:…
I had been reading the article in the Ottawa Citizen: Where have all the theatregoers gone? The article takes on the question after a theater run that was supposed to run 5 weeks closed one week early due to not enough audience. The problem seems to be that while Ottawa theatre companies have been springing…
I finally want to take the time to chime in again about Michael Kaiser’s tour, Arts in Crisis. The media continues to give us reports on each of his stops around the country. The latest article had the most interesting sound bytes by far: Arts groups get advice from Kennedy Center president Be bold. Be…
Next weekend is the start of the Open Studios Tour here in Boulder, CO. In order to prove how well audience development works for artists, I am working with an artist to spread the word about her specific tour. We will be tracking to see how her attendees heard about her studio tour. Most of…
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