This is going to be an easy one this morning. How do you know if you need audience development? If you still need to build your audiences and you still need more support in the form of volunteers, donors, sponsors, board members, you need audience development. It’s that simple! It is not a matter of…
[View the story “Audience development for orchestras…younger audiences” on Storify]
Due to funds, I am only able to go to one conference a year. I hope this changes in the future. I love being a part of conferences since the energy is contagious, and I am able to meet some fantastic people. If I were invited to speak at one of these conferences, I might…
I finished the book “The Noticer” by Andy Andrews. This is what I have learned: Change happens in an instant. The decision to change and the building of motivation toward action is what can take time. Action is a now, present factor. Change is instantaneous. You can start with small changes and these will add…
This morning I am tracking tweets from two different conferences, the League of American Orchestras and the Americans for the Arts. I hope in the future to be invited to participate in some way. I have been thinking about what I would say if I were asked to present. As most of you know, I…
Welcome Wednesday has arrived! I have another special guest blog post to share with you. Today we will be considering personal branding with marketing and theatre strategist, Clay Mabbitt. After reading Clay’s blog Sold Out Run, I found him to be quite thorough when he explores a topic. Personal branding is becoming an extremely important…
This morning I found an article about the Singapore Art Festival announcing that they are taking time off next year to review, evaluate and plan for the future. I found this to be rather refreshing. Taking time off to reflect on what has happened can give you a fresh perspective. Constantly trying can be, well,…
I hope you had a nice weekend! After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary. It’s Wednesday, and I have a guest blog post for you as promised. Today, my friend and colleague, Howard Seth Cohen, submitted a post about…
Happy Friday to all! Today I have been thinking about the philosophy behind audience development, which is living a life of the 4 C’s: connecting with people, being a part of your community, collaborating with others, and showing you care about people. You never know where people are going to be in the future. The…
Our next guest blog will be next Wednesday. Today I have a few random thoughts due to current events this week. This week we have seen the GM over at the Metropolitan Opera hiss at another review outlet, we have seen a major consultant for our industry disregard the rule of confidentiality when posting on…
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