Do you want to get a good lather going for audience development? I know you have heard me mention outreach before, but I’m not sure everyone has taken action. There are two ways to develop an audience. You can throw tons of money into marketing efforts, and if you have the tons of money to…
I am so excited to see the #MuseumOlympics on Twitter, and it is trending too! It’s been a while since I have seen some grassroots action on Twitter from the museum sector. The #MuseumOlympics invites museums to “enter” a piece of art or exhibit that has an Olympic theme or feel. Individuals can get involved…
I was watching the opening ceremonies of the Olympics and tweeted a comment that this ceremony was the arts. I had a fellow arts tweep politely tell me that we may not want to connect the ceremony to the arts since the general public may not like it (or understand the cultural differences) and it…
YouTube Broadcasts are becoming the next wave of sharing information. I have been busy this summer doing a few YouTube interviews and being a part of audience development discussions in Google+ Hangouts. I’m still learning how to get more comfortable in front of the camera so please excuse some of my amateur habits. Despite how…
I wanted to expand a little bit on my idea that I had last week during the impromptu twitter chat on this topic. Basically we were chatting about outreach (putting yourself out there) for audience development, and I had this thought: I think a major problem we have in the #arts is that we are…
Last week I was on a family vacation at a club resort in Wyoming. It was an inexpensive way to have a staycation since it was only 3 hours away. During my time there, I was witnessing all the different tricks of the trade they used to make their guests feel special. Here is a…
On Sunday our family went out to breakfast. We enjoy going to the local diner, Lucky’s, where they are starting to get to know us. It was a very busy morning for them, and we ended up waiting a long time for someone to take our order. After the meal, one of the waitresses brought…
For Friday, I wanted to share with you my Pecha Kucha presentation from last year. I discovered that Slideshare now allows you to upload audio to create a full slidecast presentation. This was my first attempt. Please forgive the bleeding audio, and I will work on uploading another version after I figure out how to…
I was watching “Secret Millionaire” with my 14 year old step daughter. This show has millionaires hide their identity in order to volunteer in an impoverished area. In the end, they donate some of their money to help the organizations they have chosen. The particular episode we were watching had a millionaire and his 19…
I’m still on semi-vacation. In my time off, I have again come to the conclusion that one of the biggest reasons artists and arts organizations are having trouble building their audience is due to poor to non-existent follow up. We are dropping the ball. We are not returning our customer phone calls in a timely…
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