It’s one of those days when I have too many different thoughts to process and am having a difficult time picking just one to focus on. So, here is my next installment of random thoughts. Let me know which ones you would like me to develop further! Some organizations/artists have a catch-22 situation in terms…
There were two articles that have me thinking more this morning. The first one, Hidden costs of free tickets by Deborah Stone. Giving away freebies may not be the best way to grow your audiences but how do you set the right discount? UK Arts economist Tim Baker told arts marketing professionals at the Australia…
Well worth reading! An audience member’s perspective at the autism-friendly performance of The Lion King. Hakuna Matata On A Sunday Afternoon.
Recording for ADS Webinar, March 15, 2013 The recording for the webinar we had last Friday – Classical Music: The challenges of making the affection clear – is now available! Please click on the link above (title link) to register for access to the recording. Have a fantastic weekend! Cheers to happy and loyal audiences,…
At least, I think I am on number 3 for my random thoughts posts. I had a nice weekend to stew on a few thoughts that I wish to share with you. We could use more adult education classes to get adults appreciating the arts again. I see a slow trend toward developing these types…
We are leading up to the Classical Music Webinar on Friday! Today we have a guest post by Catherine Starek. Catherine is a graduate student with the desire to promote the arts to younger audiences. She came across a particular type of program, symphonic photochoreography, that is being used by some orchestras with great results. …
When was the last time you went to an arts event? When was the last time you invited someone to an arts event? When was the last time you shared a piece of music with someone in your life? When was the last time you created a work of art? When was the last time…
It’s that time of the year again when arts advocacy days start popping up all over the country. The official National Arts Advocacy Day is April 8-9. If you want to know your state’s official day, get in touch with a state captain. I have mentioned in the past that everyday should be an arts…
Today I recognize how balance is an important undertaking. If you feel off balance, it doesn’t feel very good. Balancing budgets are necessary for grants. Balance is crucial for dance. I could go on and on. What I am thinking about right now is the balance between artist and audience development (arts marketing in general).…
The latest and greatest idea is the use of algorithms (check out You’ve Cott Mail’s line-up) to produce suggestions for our audiences based on what they have already purchased. Amazon and Netflix formats are being worked on underground to become the next big thing for arts websites. At first I was excited about the possibilities. …
ADS Founder — Shoshana Fanizza
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