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Random thoughts on audience development – going bold edition

Posted On May 1, 2014 By Shoshana

There were so many ARTicles to comment on, I have decided to do yet another random post.  Let’s get right to it: The Colorado Symphony Orchestra is doing a series of “High Notes” concerts or Bring Your Own Weed.  With the legalization of marijuana for recreational purposes, this opened a brand new set of opportunities… 

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Facebook has a point

Posted On April 22, 2014 By Shoshana

The recent changes in Facebook have many of us crying “foul play!” We have friends falling off of our news-feeds and people who have liked our pages are no longer receiving our posts. We have to work harder and smarter to have our information viewed now for free, or we will have to give in… 

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Audience building one step at a time

Posted On April 15, 2014 By Shoshana

I am getting the feeling that some of you feel that audience development to build your audiences and support bases is overwhelming.  It doesn’t have to be.  Yes, you can (and should some day) create a comprehensive plan to have a logical path for building your audiences and support.  However, if you are feeling overwhelmed,… 

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Partnering with PBS – a conversation with Amy Wratchford of American Shakespeare Center

Posted On March 27, 2014 By Shoshana

Amy Wratchford, the managing director of the American Shakespeare Center in Staunton,… 

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Audience development for composers with Jeffrey Nytch

Posted On February 20, 2014 By Shoshana

Composer, Jeffrey Nytch stopped by the ADS Podcast to discuss how he… 

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An Audience Development Week

Posted On October 25, 2013 By Shoshana

Shoshana takes you through an amazing week of audience development for the… 

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The disvalue of the arts…when did it occur?

Posted On October 12, 2013 By Shoshana

Yes, it might be strange to hear from me over the weekend.  I had something on my mind I wanted to share.  I have come to the conclusion that we in the arts are attempting to solve a puzzle without the actual background knowledge needed to solve it.  We are fighting an uphill battle to… 

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“People don’t come because they don’t care.”

Posted On September 5, 2013 By Shoshana

An article hit me in the face this morning.  Wham! Arts: Misreading the declining audience problem I needed it too.  Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on.  Here are a few quotes from this article: With the… 

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2 ways to skin a cat, but please don’t skin a cat!

Posted On August 8, 2013 By Shoshana

There seems to be a rumbling about arts marketing lately.  There are people that believe that artists and arts organizations need to step up their game or hire someone else that has more experience. Here is the latest of the rumblings: Cincinnati Art Museum makes cuts The Cincinnati Art Museum recently eliminated its design team,… 

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Are the youth wanting to be artists only?

Posted On July 31, 2013 By Shoshana

I normally do not post this much during the week, but I am thinking out loud this morning.  Please consider this post a draft of a more refined conversation in the future. In terms of the performing arts, I have been seeing a great many articles about how the youth are saving the arts.  Here… 

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