My audience development blog this morning is dedicated to my client who just had a concert this past weekend. Through the final conversations before the concert, a huge thought has come to me. Audience development is the wave of the future due to the changes that are happening now. Don’t worry. This will make sense…
Today’s topic is a little controversial, but I want to put this out there. Are we as artists expecting the world around us to change to bring us an audience instead of us being pro-active and possibly changing a little ourselves to get a better audience? I recently commented on the Jazz.com blog. They are…
Good morning! This will be a quick one. I recently saw a news article via my friends at Twitter: Texting at a Symphony? Yes, but Only to Select an Encore http://www.nytimes.com/2009/05/16/arts/music/16text.html As you can see, this article was in the New York Times for the Indianapolis Symphony Orchestra. They Twittered because they were excited they…
Yesterday, I saw a story about an arts advocacy project in Sarasota, Florida: Arts supporters Emerge for advocacy By Jay Handelman Herald Tribune Published: Sunday, May 10, 2009 at 1:00 a.m. Last Modified: Sunday, May 10, 2009 at 12:13 a.m. Arts supporters are hoping to prove a point to local businesses and elected officials with…
I am a big fan of using quotes to add a point or punch to marketing. Testimonials, quotes from your patrons, are especially good to use in marketing materials. Adding a touch of your audience is good audience development after all. Today, I decided to look for some exceptional quotes about “audience” to pack a…
If I had a dime for all the economic crunch time articles about the arts, maybe I’d be able to make a sizable donation to several artists and arts organizations. I’ve been wondering why raising funds is so challenging. I’ve been behind the scenes and in front of the scenes in regard to donations. One…
I’ve been wondering what would be a good topic to blog about today, and my mind has been churning about online donations. I saw an article this morning that prompted me to go with it: To Nonprofits Seeking Cash, Facebook App Isn’t So Green Though Popular, ‘Causes’ Ineffective for Fundraising By Kim Hart and Megan…
The past few days have been a flurry of new and interesting ideas for the arts community. If you want to keep up to date daily with many of the ideas, you can join my facebook page by becoming a fan and view all the happenings. Audience Development Specialists’ Facebook Page! Today I would like…
I found a fascinating article “Cutting the Arts…Midlands Groups Struggle Amid Declining Support” by Ron Aiken of the Free Times in Columbia, SC. He covered a discussion about the economic situations of various arts organizations in the area. “Present for the discussion were Rhonda Hunsinger, executive director of the South Carolina Philharmonic; Morihiko Nakahara, music…
Many people these days are claiming to be so busy that the only time you may hear from them is when they want something from you. I don’t think this is the best way to keep in touch with people. During my audience development workshop about making connections, the idea of calling or emailing people…
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