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The creative must get creative with Audience Development

Posted On April 20, 2010 By Shoshana

Today I have been thinking about the current situation for the arts.  There have been many funding cuts and many organizations that are sinking or have gone under.  However, I have also seen the flip-side.  There are organizations that are thriving in this economy.  I hear about their sold out shows, their successful fundraisers.  So… 

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Audience development – Reach out to parents for younger audiences, just a thought…

Posted On April 7, 2010 By Shoshana

I had a quick thought today I wanted to share.  Most artists and arts organizations are attempting to target younger audiences by catering to the younger audiences.  However, when I think about my own personal life and the life of many people that are into the arts, the reason we became involved in the arts… 

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Audience Development and Michael Kaiser

Posted On March 30, 2010 By Shoshana

I finally want to take the time to chime in again about Michael Kaiser’s tour, Arts in Crisis.  The media continues to give us reports on each of his stops around the country.  The latest article had the most interesting sound bytes by far: Arts groups get advice from Kennedy Center president Be bold. Be… 

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The 4 P’s of audience development

Posted On March 10, 2010 By Shoshana

I have discussed the 4 C’s of audience development: Community, Connection, Collaboration and Caring.  It’s time now for the 4P’s of audience development… It’s been an exciting few days of discussion about audience development and issues involving our audience.  Alex Ross’ lecture Inventing and Reinventing the Classical Concert for the Royal Philharmonic Society is creating… 

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The 2009 Audience Development Specialists Tweets Awards!

Posted On February 26, 2010 By Shoshana

It’s Friday, and it’s time to announce the winners for all the categories of  The 2009 Audience Development Specialists Tweets Awards! Most Interesting Venues The nominees are: Keeping artists in the Loop Creative Showcase | Pop-Up Art program turns vacant buildings into galleries http://bit.ly/4DVbs8 The Chicago Loop Alliance plays matchmaker with artists and landlords to… 

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The rest of the 2009 Audience Development Specialists Tweets Awards…

Posted On February 16, 2010 By Shoshana

My goodness.  I spent hours going through my tweets and attempting to narrow each category down.  There were so many fabulous audience development tweets, this was not an easy task.  However, I was able to narrow to the best of my ability.  I wanted to use this blog as a place where you could refer… 

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Best Use of Technology and Social Media 2009

Posted On February 4, 2010 By Shoshana

Best Use of Technology and Social Media 2009. Here are the nominees one more time: RT @atlantasymphony We’re LIVE! Wynton Marsalis & Ken Meltzer discuss the ‘marriage of jazz and classical music’. http://is.gd/4YkJw Nexto to Normal’ uses Twitter to build audiences http://bit.ly/2Sfq0W The San Francisco Opera recently sought to engage a younger audience by offering… 

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Audience Development Tweets for 2009 – Tweeples Choice Awards?

Posted On January 28, 2010 By Shoshana

So, the Tweeples Choice Awards didn’t work out so well.  I only had two votes on last weeks polls, not worth it.  For the rest of the categories, I’m simply going to pick the Audience Development Specialists Awards since we are all busy people.  The last two categories were: Best Use of Mainstream 2009 ‘Star… 

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Audience Development Tweets for 2009 – Tweeples Choice Awards Part 2

Posted On January 19, 2010 By Shoshana

The poll for Most Interesting New Venues of 2009 has closed.  We had 38 votes.  Here are the twitter poll results: http://twtpoll.com/dj54ku The Chicago Loop Alliance fills vacant spaces with art.  [ 66% (25 votes) ] The Chiara String Quartet performs in bars.  [ 5% (2 votes) ] Chicago Opera Theater’s Pop-Up Opera. [ 29%… 

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Audience Development Tweets for 2009 Tweeples Choice Awards

Posted On January 8, 2010 By Shoshana

We made it to 2010!  2009 has been a very  up and down year, especially for the arts.  We have been dealing with the aftermath of a bad economy (and some of us still are), but since we are creative people, there have been some fabulous new ideas to get us headed in a better… 

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“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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