Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also happened to be personally invited to one of…
Today being Friday, I wanted to add some fun to my work day. Searching for YouTubes that feature the creative arts is a great way to get inspired. Plus, the YouTube presentations are good examples to use for audience development. Please feel free to enjoy the following and happy weekend to all! [youtube=http://www.youtube.com/watch?v=PH6xCT2aTSo] [youtube=http://www.youtube.com/watch?v=oQJY8cRH_rI] [youtube=http://www.youtube.com/watch?v=mkVoVcuLyy0]…
This morning, I blog to you about something personal, as me, Shoshana, not as ADS. While scanning articles this morning, I fell upon a delightfully charming concept in the The Atlantic: How to Listen to Classical Music, and Enjoy It This is the second post in a series by Benjamin F. Carlson. I can tell…
Name (from dictionary.com): –noun 1.a word or a combination of words by which a person, place, or thing, a body or class, or any object of thought is designated, called, or known. When we are born, one of the first tasks of a parent is to name their newborn. Parents usually put much consideration into…
I have been hearing a variety of excuses why some organizations and artists are not using audience development. In this blog, I would like to take the time to provide answers for the top three excuses. 1. I am an individual artist so I do not need audience development. Audience development is for anyone and…
I’m working on a juicy blog for the future. In the meantime, I have been thinking about how challenging it is to get people to talk about audience development, yet everyone seems to have questions. So why is the arts community as a group shying away from major audience development discussion? Here are my thoughts:…
I had been reading the article in the Ottawa Citizen: Where have all the theatregoers gone? The article takes on the question after a theater run that was supposed to run 5 weeks closed one week early due to not enough audience. The problem seems to be that while Ottawa theatre companies have been springing…
There have been times when an organization is quick to blame the marketing department for a poorly attended show. However, a marketing associate can do everything right, but still not get results if they are the only person or one of a few promoting the show. There needs to be a team effort involved in…
I had the pleasure of meeting in person one of my twitter friends, Misha Penton, during her visit to Boulder, CO this week. Misha is a mezzo soprano from Houston, TX that formed her own “Opera, Classical Vocal Music & Multidisciplinary Performance Arts” ensemble company. This mouthful became Divergence Vocal Theater. After many tweeted conversations…
ADS Founder — Shoshana Fanizza
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