Today I have been thinking about the year 2010. With all the “Best in 2010” articles floating around, it can’t be helped. In the near future, I will be sifting through my tweets to find the best tweets for the 2010 Audience Development Twitter Awards. At this moment though, I have been giving much thought…
A few weeks ago, I asked my Twitter followers to post: RT & fill in the blank. I love classical music because ___. #classicalmusic The reason I asked is because I felt it would be good to share the reasons and the passions as to why we listen to classical music. To be quite honest,…
This week I had my first #auddev chat, which opened me further to the power of Twitter for audience development. Twitter has an amazing little feature called the hashtag. A hashtag allows tweeters to categorize a tweet subject. The hashtag creates a sub-stream on Twitter that you can follow. You can use the hashtag…
Yesterday I had my first official #auddev chat on Twitter. Although it came spontaneously, arising from the moment instead of being a planned event, we had a handful of tweeters join in. The topic for the chat was #classicalmusic and audiences. I have been seeing this conversation come to the forefront of articles lately. Many…
This past Saturday, I was a part of CU’s (University of Colorado in Boulder) Entrepreneurship Center for Music’s 2010 Fall Intensive: Engaging Your Audience workshop series. These workshops were for musicians in their school of music programs as well as for the community at large. The director announced that with a student body just shy…
I was going to blog about something serious, but then I remembered that Halloween weekend is upon us. This means that Halloween Arts YouTubes are back! Here are my picks for Halloween 2010. Enjoy…if you dare! [youtube=http://www.youtube.com/watch?v=sTXW4baX-uM] [youtube=http://www.youtube.com/watch?v=z0glOYQBlSA] A little commercial, but fun… [youtube=http://www.youtube.com/watch?v=8v-xrlmikLg] [youtube=http://www.youtube.com/watch?v=obzjLdDWpDU] Warning on this one…creepy! [youtube=http://www.youtube.com/watch?v=8mfqvXas0iM] Cheers to happy and…
Lately I have been seeing many marketing messages that are rather lengthy and very verbose. With so many marketing messages flying at us, don’t you think it would be better to be descriptive in as few words as possible? You can always give an option to go to a web page for more information. Let’s…
I have been seeing a great deal of discussion on pricing in terms of outreaching to build an audience. Dynamic pricing has been discussed (think airline pricing with prices being lower with earlier purchase). Also, Groupons or Living Social, or coupon sales have been discussed. Both options can build “butts in seats,” but do they…
I have not posted about the 4th C of audience development in a while which is Care. In order to build a happy and loyal audience, we need to show that we care about our audience members. I would like to share a personal story that can relate. My family was one of the families…
This will be a quick one. I have been noticing more lately the “click like to help us get to 100 fans” or “4 more until 300 Twitter followers.” In one way, it is good to get the request out there for more people to be interested in your Facebook fan page or Twitter feed,…
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