Part of audience development is building relationships to the point that your patrons will support your art and/or organization. You want to have people in your individual community that will donate and sponsor your art. In the past few years, I have seen some very good examples of fundraising ideas that not only builds relationships,…
Today I am happy to present our first guest blogger, David Zoltan. After seeing a few articles about treating your donors well, I thought it was time to chime in with a blog entry to highlight what not to do when relating with your donors. Please enjoy the following blog, our first in many guest…
I have been missing in action the past week in order to work on a project near and dear to my heart. I have been seeing a need for an audience development for the arts conference, a place to actually learn a few of the ins and outs while being able to exchange ideas with…
I may have blogged about this before, but due to all the arts cuts scares and conversations, I felt that this topic needed to be resurrected. Audience development can be the answer for obtaining support in challenging times. In order for audience development to work its magic, you need these ingredients: A good plan The…
It’s time to take action! I ask you to lend your voice by writing a letter and then posting on Twitter and Facebook that you took action. Let’s make some noise today! I am dedicating this arts advocacy day to Mozart. In order to find our next Mozarts in this world, we need to support…
After many more articles about the arts funding cuts proposals, I feel it is time to take some action. We, the arts lovers of this world need to do our own personal audience development and attempt to reach out to our representatives, our senators, our media, our personal circle of friends to increase the efforts.…
Yesterday I mentioned an essay that I felt was worth reading and discussing, “Resuscitating Art Music” by John Steinmetz (NARAS Journal, Summer 1993,Volume 4 No. 1). Today I am thinking I need to combine this discussion with a more broader topic – support for the arts. If you haven’t received the news yet, the GOP…
Before Alex Ross and today’s other advocates for changing the classical music presentation, there was John Steinmetz. One of my twitter friends, @RachDminor, alerted me to an essay John Steinmetz wrote called “Resuscitating Art Music.” What surprised me about this essay is how much his ideas and concepts for change are very much the same…
I found a new Twitter tool this week I wanted to share with everyone. It is called FriendorFollow. This little Twitter app makes it easy to categorize your twitter people into three categories: 1. Who you Follow – this section shows you who you follow that is not following you. 2. Who is your Fan…
In order to make my “Best of” list of advice a top 10 list, there are three more main points to make. Drum roll please! 8. Deliver impeccable customer service! I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will…
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