Yesterday (I admit) I jumped on my Twitter soapbox and was thinking out loud about why arts organizations and artists are struggling. Here is the flow of tweets that emerged: The world is getting faster and faster with more and more information, competition. How are you standing out from the crowd? I strongly feel that…
Hello and welcome to our first Welcome Wednesday. I am welcoming guest bloggers to bring other perspectives about audience development to you. I came across this post via a twitter conversation. Have you ever wondered how to reach out to a younger audience? Of course you have, right? Please welcome Melissa Hillman, Artistic Director of…
The reason you may not be getting an audience is the fact that you may be trying to fit your round peg in a square hole. The typical _______business is not for you. You don’t want to talk at people, but with people. You are a creative trying to fit in a business world. Yet,…
The other day I ordered a latte, and I forgot to let them know what kind of milk I wanted. The person behind the counter asked me if I wanted skim or whole, and I was able to get what I wanted based on their thoughtful follow up question. I have been to other coffee…
I’m starting a new series called Monday Minute. These will be short entries based on quick thoughts. Today I want to talk to you about B.D.A. What is B.D.A.? I go into more detail in my new eBook, but basically it is the complete experience you give to your audiences Before, During, and After your…
I wanted to make sure all of my readers were invited. You are invited! There are many reasons why I wanted to start the webinar series with “Participatory Classical Music.” Here are some of my thoughts: The classical music industry has been the same for over a century. There have been slight changes here and…
I am currently researching for our upcoming webinar, Participatory Classical music. In my research, I have found that there seems to be two camps that have formed in the classical music world, those that are open to attempting new music, new formats, new ways of allowing the audience to participate, and those that simply want…
Good news everyone! My eBook, The How of Audience Development for the Arts: Learn the Basics, Create Your Plan, is now published and available! I have learned a great deal from this process: Friends and family can be extremely helpful when writing a book. I had people helping with editing and acting as sounding boards…
Happy Hanukkah and Happy Holidays to all! This holiday season, I have been challenging my Twitter and Facebook friends to buy responsibly this year. I am a firm believer that if you want change to happen in our world, we need to start voting with our money every day. This means that we need…
Last night I went to an Advanced Blogging class hosted by Boulder Digital Arts. Our instructor, Beth Hayden, aka local blogging guru, gave us many pointers for producing a more popular blog. Some were good reminders for me, but a few suggestions were new. I won’t give away all the details since you had to…
ADS Founder — Shoshana Fanizza
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