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Audience development and standing behind your services

Posted On March 16, 2012 By Shoshana

This will be a quick one to chew on over the weekend.  I had an experience with a service today that completely let me down.  I asked for a small refund due to unsatisfactory services.  They simply stated that their policy is no refunds. We in the arts tend to use this statement as well. … 

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Why Mobile Technology? and arts audience development

Posted On March 14, 2012 By Shoshana

The 2amt blog is taking a little longer to post, but we still have our Welcome Wednesday guest blog!  Please join me in welcoming David Dombrosky from InstantEncore.  David has been a champion for educating the arts industry about mobile technology.  He is our guest speaker for our webinar this Friday, Noon ET.  Currently he… 

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Audience Development and Branding

Posted On March 9, 2012 By Shoshana

I have been working on a blog for my friends at #2amt.  If you are not familiar with 2amt, they are a group of enthusiastic theatre associates that enjoy sharing information and ideas.  I encourage you to take a look at what they have to offer. The blog is about branding for the arts, and… 

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Arts audience development and stop marketing to everyone

Posted On March 7, 2012 By Shoshana

It’s Wednesday, which means I have another guest blog post for you.   This time, my friend and colleague, Maureen Carruthers, owner of Low Hanging Fruit Communications, chimes in with some comments as to why it isn’t a good idea to market to everyone.  If you can honestly say that your art offering is for the… 

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Audience development and keeping your volunteers happy from the start

Posted On March 5, 2012 By Shoshana

So, I signed up online to volunteer for a nonprofit in my area.  I received a form letter beginning with “Hello!”  The volunteer sign-up form had my name as the first field.  Why didn’t they use my name?  Did they want to start off on the foot that I didn’t matter as a unique person? … 

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Audience development diversity, but at what cost?

Posted On March 2, 2012 By Shoshana

Let’s pretend it is Welcome Wednesday just for this moment.  Due to my workload, I was not able to post my guest blog that was scheduled. On Monday I found the following article: Portland introduces new diversity goals for local arts and culture groups seeking public funds http://bit.ly/zgoefv. This article has caused a bit of… 

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Audience development for the arts and how to find the right pillow

Posted On February 27, 2012 By Shoshana

For this Monday moment, I wanted to share with you my hunt for a better pillow.  After months of having a crick in my neck due to having the wrong pillow, I am now on the hunt to find the pillow that is right for me.  I thought this was going to be quite the… 

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Showing up and committing to audience development

Posted On February 23, 2012 By Shoshana

As I mentioned in my latest audience development tip of the day: Showing up in the present, I made a suggestion to start focusing on the present moment instead of the past and the future.  The only way we are going to create an audience that reflects people of today is to actually commit to… 

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Audience development for visual artists – How to send better email invitations

Posted On February 22, 2012 By Shoshana

Today for Welcome Wednesday, my friend and artist Annette Coleman had something particular to say about visual artists and their use of emails for audience development.  How can you create better email invitations to increase your audiences?  Without further ado: ************************************************* The Artists’ Voice – Annette Coleman  Visual Artists –  say it with a picture… 

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Presidential audience development

Posted On February 20, 2012 By Shoshana

Which presidents in the history of our country do you admire?  Why do you admire them? Most of us admire the presidents that were able to achieve great accomplishments for the people of our country. Many of us are starting to realize that without a team attitude in congress, whatever president is elected will not… 

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Charlotte LaSasso

“Boulder County Arts Alliance hired Shoshana to present a series of workshops. They were fabulous! Very well received and packed with useful and new information. The best part was I have been able to apply Shoshana's methods with very positive results. If increasing your audience is your goal, there's no question Shoshana will make it happen.” —Charlotte LaSasso, Executive Director of Boulder County Arts Alliance

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