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Another case for audience development for the arts

Posted On March 4, 2016 By Shoshana

I am all excited today! Yesterday a past client, VOCI (Voices of Canton, Inc.), has informed me that the audience development work we did together, which they completely implemented, has increased their audiences by 71% over a year’s time! Audience development works! I have big hopes that more artists and arts organizations will make the… 

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How do you know if you need audience development?

Posted On June 22, 2012 By Shoshana

This is going to be an easy one this morning.  How do you know if you need audience development?  If you still need to build your audiences and you still need more support in the form of volunteers, donors, sponsors, board members, you need audience development.  It’s that simple! It is not a matter of… 

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ADS Founder — Shoshana Fanizza

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Colleen Tucker

“As an individual fine artist, the Audience Development workshop helped me take a hard look at how to reach people and how to keep them engaged. Performing artists have a built in "paying audience" which may be obvious but for me I have to generate my patrons one at a time. Finding a way to interest people in my art is a full time job; I found helpful tools that I had not considered during the workshop.” —Colleen Tucker, Pastel artist

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